We had two very productive meetings with clients yesterday to talk about some upcoming video productions we're working on. We're looking to create some very artistic and interesting visuals for Kinnarps to go on their new website based on a mixture of time lapse and CGI techniques - should look great!.

Here's the teeth whitening video that we produced as mentioned in our last blog entry!.

Thanks to everyone for looking in on our new blog!.
We're still busy setting up the systems here at ISM but we've got work coming in already so it's a very busy time for both Pete and me. Last Friday I went to the Hampton Court Flower Show to film a fantastic concept garden which had been sponsored by Philips Lighting. The basic principle of the design was that a colour changing LED based mesh structure shaped like a human brainwave was to be set into a garden and cycle through both colour change and patterns of light movement. The finished design looked fantastic and the movie we're making should be finished in a week or so and I'll post it to the blog as soon as it's ready.
We've had some great feedback from our client (Dioxiwhite) on the teeth whitening video that we created. The finished video is available to view here http://inversesquaremedia.com/mainmenu.html - please take a look and let us know what you think!. It was great fun to film this and we shot the entire video on a Canon EOS 5D MK2.
We've got some client meetings lined up for next week and we've got a coupe of video's in editing at the moment so we're really pleased to the start we've made with our new company!.

One of our best clients here at Inverse Square Media are Kinnarps (who manufacture superb office furniture and are the third biggest furniture manufacturer in the world!) asked us to look at a concept for a video to show the operation of their Series 6000 office chair. These chairs are designed to be fully adaptable to all different shapes and sizes of people and we needed to create a simple but informative video to highlight the operation of the various levers and knobs etc.
Initially we thought that a straight forward video clip would do the trick but then Pete had the great idea of using a series of still images to create a flickbook style movie clip. This enabled us to spend more time on each individual shot making sure that the chair was perfectly lit and that each feature was clearly illustrated.
The video clip needed to be punchy and pacy and the voiceover had to reflect this so we wrote a script that kept up with the feel of the video but that also put across the relevant information.
Here's the finished video clip!